Social media is becoming a indispensable component of both personal and business life. More jobs include social media tasks as part of the job description, and more people are choosing career tracks as social media strategists, who will focus on planning, implementing, managing, and reporting on social media activities. Your ability to function efficiently and effectively in the performance of your social media tasks cannot only set you apart from other social media professionals and strategists, but it can mean the difference between success and failure in achieving social media goals for your organization.
Since the social media landscape is continuously evolving at a rapid pace, a true social media strategist has to be able to apply proven best practices for planning, preparation, content creation, and interaction regardless of the social media platforms involved. This platform-agnostic approach was taken by the National Institute for Social Media (NISM). The NISM Social Media Strategist certification is designed to test knowledge and skills that apply broadly to social media, to platforms that are favored today, and will also apply to new platforms that become popular.
As with many other professions, a credential such as the NISM Social Media Strategist certification will help set you apart from your competition, whether you are seeking employment at an organization or looking for clients as a consultant. This course is designed to provide best practices, knowledge, information, and skills to be successful in planning, implementing, managing, and reporting in social media. It will also help prepare you for the NISM Social Media Strategist certification exam.
In this course, you will plan, implement, manage, and report all aspects of an organization’s social media strategy, and prepare for the NISM Social Media Strategist certification exam.
- Describe the value of social media in business.
- Manage culture to facilitate social media adoption.
- Analyze organizations, markets, and competitors.
- Audit social media.
- Select and validate social media goals.
- Select social media platforms.
- Address legal, licensing, privacy, and defamation risk.
- Create social media policy.
- Develop a social media marketing plan.
- Develop social media content.
- Market on major social media platforms.
- Utilize social media advertising and contests.
- Plan social media campaigns.
- Conduct yourself as a social media strategist.
- Manage the social media community.
- Manage real-time, online communications.
- Measure the impact of social media activity.
- Determine value and report social media activities.
Lesson 1: The Value of Social Media in Business
- Topic A: Social Media and the Social Media Strategist Certification Exam
- Topic B: Social Media Usage by Organizations
- Topic C: Benefits of a Social Media Presence
- Topic D: Stages of Strategic Social Media Operations
- Topic E: Social Media Personas
Lesson 2: Managing Culture to Facilitate Social Media Adoption
- Topic A: Facilitate Social Media Adoption in an Organization
- Topic B: Manage Barriers to Social Media Adoption
Lesson 3: Analyzing Organizations, Markets, and Competitors
- Topic A: Assess Organizational Readiness
- Topic B: Analyze Online Market Segments
- Topic C: Analyze Targeting Strategy
- Topic D: Analyze Positioning Strategy
- Topic E: Analyze Competitors in Social Media
Lesson 4: Auditing Social Media
- Topic A: Measure Social Media Presence
- Topic B: Grade Social Media Presence
- Topic C: Analyze Social Media Sentiment
Lesson 5: Selecting and Validating Social Media Goals
- Topic A: Map Social Media Strategy to Organizational Strategy
- Topic B: Set Social Media Goals
- Topic C: Validate the Effectiveness of Social Media Goals
Lesson 6: Selecting Social Media Platforms
- Topic A: Social Media Platforms
- Topic B: Select Social Media Platforms
Lesson 7: Addressing Legal, Licensing, Privacy, and Defamation Risk
- Topic A: Manage Online Endorsement and Testimonial Issues
- Topic B: Address Copyright and Creative Commons Issues
- Topic C: Address Trademark Issues
- Topic D: Protect Corporate and Consumer Privacy
- Topic E: Respond to Defamation Issues
Lesson 8: Creating a Social Media Policy
- Topic A: Plan a Social Media Policy
- Topic B: Respond Ethically to Social Media Issues
Lesson 9: Developing a Social Media Marketing Plan
- Topic A: Select Keywords
- Topic B: Establish Brand Consistency
- Topic C: Create Customer Profiles for Targeting
Lesson 10: Developing Social Media Content
- Topic A: Select Types of Content to Create
- Topic B: Select Topics and Titles for Content
- Topic C: Create the Body of Your Content
Lesson 11: Marketing on the Major Social Media Platforms
- Topic A: Interact with Corporate Blogs
- Topic B: Interact with Facebook
- Topic C: Interact with Google+
- Topic D: Interact with YouTube
- Topic E: Interact with LinkedIn
- Topic F: Interact with Twitter
Lesson 12: Utilizing Social Media Advertising and Contests
- Topic A: Select Social Media Advertising
- Topic B: Plan Social Media Contest Strategy
Lesson 13: Planning and Managing Social Media Campaigns
- Topic A: Establish Efficient Social Media Practices
- Topic B: Create a Social Media Editorial Calendar
- Topic C: Create Action Plans
- Topic D: Select Campaign Management Software
- Topic E: Select Social Media Management Tools
Lesson 14: Conducting Yourself as a Social Media Strategist
- Topic A: Monetize Social Media Strategy Services
- Topic B: Create Working Partnerships and Referral Networks
Lesson 15: Managing the Social Media Community
- Topic A: Manage an Online Community
- Topic B: Establish Online Personalities
- Topic C: Maintain Consistency of Voice in Social Media
- Topic D: Build Social Media Relationships
- Topic E: Improve Customer Service Through Social Media
Lesson 16: Managing Real-Time, Online Communications
- Topic A: Triage Social Media Feedback
- Topic B: Manage Feedback and Criticism in Social Media
- Topic C: Manage a Social Media Crisis
Lesson 17: Measuring the Impact of Social Media Activity
- Topic A: Social Media Metrics to Measure
- Topic B: Measure Brand Health
- Topic C: Measure Brand Awareness
- Topic D: Measure Operational Improvement
- Topic E: Measure Customer Experience Improvement
- Topic F: Measure Innovation Through Social Media
Lesson 18: Determining Value and Reporting Social Media Activities
- Topic A: Social Media Economic Value
- Topic B: Track Conversions
- Topic C: Track Referring Sources
- Topic D: Determine Social Media ROI
- Topic E: Perform End of Cycle Reporting
Appendix A: NISM Social Media Strategist Certified Professional Exam Mappings
Marketing professionals; individuals completing academic work in marketing or a related area; or general marketing practitioners new to social media marketing who are seeking to add a professional certification in the area of social media marketing.
Students should have a basic understanding of an end-user’s experience with common social media platforms and social media terminology and functions, writing marketing content for the web including keyword usage and search engine functionality, general branding concepts and common practices, customer identification, and marketing campaign management.
You can obtain this level of skills and knowledge with an associates degree or higher in marketing or communications plus personal use of and exposure to social media sites, and/or two or more years’ of business experience with social media sites.